1. Search Engine Marketing

Search engine marketing is often one of the most effective tools we use. Search engine marketing allows us to target specific keywords and phrases people use in search engines and present them with highly targeted advertising. This combined with MicroSites can be an extremely effective tool for sales and lead harvesting.

2. Contextual Advertising

We mainly use contextual advertising so that we can target audiences more accurately. Contextual advertising allows us to target internet users based on the content of the web pages they view. For example if we were to wish to sell sports tickets we may target people reading sporting articles across several networks. We can even use geo-targeting to isolate a specific target demographic. By using contextual advertising we limit wastage and ensure value for money marketing results.

3. MicroSites

MicroSites are small sites often only a single landing page specifically designed to convert an internet surfer to an internet buyer. MicroSites can be used to achieve one or more goals such as lead harvesting, sales or brand reinforcement. Our MicroSites are designed to for fill these exact purposes as required.

4. Validation Techniques

We pride ourselves on quality and take every opportunity to raise the bar. We review and analyse data as required to maintain quality. Where required we use validation techniques to further ensure each individual respondent is validated. We use methods such as email verification, credit card verification and automated call back verification methods.

5. Affiliate Programs

We also manage select affiliate programs as a special request for some of our merchant partners whom require very high volume results. However we maintain a closed program only. We hand select affiliate partners for such projects as required. This allows us to maintain quality with a through knowledge of our affiliates marketing practices and loyalty to our quality standards.